We scope every project individually.
Tier pricing on a marketing page is either too low or too high — never your number. Our two-minute wizard runs the same scoping math we'd do on a call, and the bands below show where most projects land.
3 months Site+ Lite included on new builds
Kick off a marketing or commerce-light build and we include Site+ Lite hosting ($149/mo value) for your first three months after launch. Staging and CMS bundled — then month-to-month at standard rates.
Ask about LAUNCH2026 at kickoff or enter BUNDLE2026 in the intake wizard if eligible.
What you pay for, and to whom.
“Isn't your monthly hosting fee just a retainer?” Three kinds of recurring spend look alike and aren't. We separate them on purpose.
Open-ended retainer
A monthly fee paid to the studio for vague “availability.” You pay whether work happens or not, and scope is loose by design.
- Recurring fee to the studio
- Scope is undefined or “whatever you need”
- Auto-renews until you fight to cancel
- Smooths agency revenue, not client outcomes
We don’t offer this.
Productized subscription
A monthly fee paid to the studio for a specific recurring deliverable with defined scope. Optional. One-click cancel.
- Managed hosting — uptime, monitoring, small-fix turnaround
- Never bundled with the project quote
- Cancel anytime; nothing already shipped is taken back
Hosting from $50/mo (Site and Site+ tiers)
Pass-through cost
Third-party vendor bills you pay directly. Hosting infra, payment processor fees, AI API tokens, domain renewal, email service.
- Vercel / Netlify / your host of choice
- Stripe transaction fees
- OpenAI, Anthropic, or other AI token usage
- Domain registrar, transactional email (Resend, Postmark)
You own the accounts from day one. No markup.
The short version: retainers buy time, subscriptions buy a specific recurring output, and pass-through is just you paying your own vendor bills. We don't do the first. The second is opt-in and cancellable. The third is between you and the vendor.
How we stack up honestly.
DIY builders, agency retainers, and productized hosting solve different problems. This is where Four13 sits — fixed builds, optional subscriptions with defined scope, and a client dashboard.
| DIY builder | Typical agency | Four13 | |
|---|---|---|---|
| Quote before you commit | Template price only | After sales calls | 2-min intake → range → fixed at kickoff |
| You own code & accounts | Platform lock-in | Often unclear | Day one — repo, domain, hosting |
| Monthly dev retainer | N/A | Common ($300–800+) | Not offered |
| Hosting with clear scope | $5–25 generic host | Bundled in retainer | From $50/mo Site — boundaries documented |
| Client dashboard | Vendor portal | Email & PDFs | Billing, changes, SEO in one place |
Free 1-page site audit
Lighthouse + Core Web Vitals + three actionable fixes — delivered as a short PDF within two business days. No rebuild pitch required.
Pick a plan, we run it.
A plan is the low-overhead way to launch and grow: nothing to spin up, no servers to babysit, no updates or security patches to chase. We host it, keep it fast, and keep your features switched on — you just run your business. Most people start with Site+.
Site works for you, Site+ works the busywork, Site+ Pro works around the clock.
Site
$50/mo
Every site we build already works for you — not just a pretty page.
Fast, professional, and handled. It comes with the things that actually win customers — contact forms, real reviews, a newsletter, your hours and services — and every lead lands in one place you own. You do the work; the site brings you the people.
See what's includedSite+
from $149/mo
This is where your website starts doing the busywork for you.
Everything in Site, plus the tools that save you real time — online booking with reminders so people show up, quote and callback requests, referrals — all tied to the same customer so nothing slips through. It stops being a brochure and becomes part of how you run the business.
See what's includedSite+ Pro
$399/mo
Like hiring someone whose only job is to never miss a customer.
Everything in Site+, plus an AI assistant trained on your business that answers questions and books work around the clock — nights, weekends, whenever you're slammed. Our top tier, and it pays for itself the first time it catches a lead you'd otherwise have lost.
See what's includedBuilding a custom web app or SaaS instead? See App tiers →
Site at $50/mo
Site is keep-the-lights-on hosting: patches, uptime triage, and a monthly vitals report. It is not unlimited design or feature work. New pages, integrations, and redesigns are quoted as projects. Need staging or CMS? That’s Site+.
Download Site vs Site+ one-pager (PDF)Site tiers
Marketing, portfolio, content, headless ecom.Site
$50/mo
Brochure and lead-gen sites that stay live and fast. Hosting and keep-the-lights-on support — not a design retainer.
- 1 production environment
- Monthly Core Web Vitals report (automated)
- Scheduled security & dependency patches — not on-demand feature work
- Business-hours incident triage (outages, broken deploys)
- New pages, redesigns, and integrations: quoted separately
Site+ Lite
$149/mo
Content-heavy or commerce-light sites: staging, CMS, and ongoing SEO monitoring for the marketing site we built.
- Production + staging environments
- CMS included
- Weekly Lighthouse + CWV audits with regression alerts
- Routine CMS & content fixes within tier (not net-new features)
- 1 business day routine response
Site+ Std
$249/mo
Growing content + commerce sites with real traffic.
- Everything in Site+ Lite
- Higher bandwidth allocation
- Faster CMS & content turnaround
- Quarterly performance + SEO review call
Site+ Pro
$399/mo
Headless ecommerce and high-traffic content sites.
- Everything in Site+ Standard
- Ecom-grade priority support
- Monthly conversion review
- Custom alerting hooks
App tiers
Custom web apps and platforms — hosting and scope per engagement.App
$199/mo
Auth, a database, payments — your custom web app, kept live.
- Single-purpose web app hosting (Vercel + Supabase)
- Four13-managed infrastructure
- Production + staging environments
- AI token budget: $50/mo included, overage at cost
- 4 business hour critical response
App+
$399/mo
Multi-tenant SaaS with subscription billing, white-label, or per-tenant data.
- Multi-tenant SaaS hosting
- Four13-managed infrastructure
- Production + staging environments
- AI token budget: $150/mo included, overage at cost
- 4 business hour critical response
Platform
$799+/mo
Web + mobile platforms, heavy AI pipelines, multi-engineer builds.
- Customer-owned infrastructure, Four13-managed
- Production + staging environments
- AI token budget: $500/mo included, overage at cost
- 1 hour critical incident response
- Annual architecture review
Every tier is month-to-month. Cancel anytime — we keep a frozen mirror of your site and data for 90 days, and email you reminders before purge. Repo transfer or zip export is one click.
Every site we host comes with a platform.
Build and host with Four13 and we build these capabilities right into your site — styled to your brand, never a bolted-on widget that looks off. They run on our platform, but the data is yours and exportable any time.
Lead capture
Contact and inquiry forms built into your site — every submission lands in your inbox and a CRM you own.
Appointment booking
Let customers book you online in your site's own look; bookings flow straight into your CRM.
Calendar & reminders
Calendar invites on every booking, plus email reminders before appointments so people show up.
Reviews & ratings
Collect first-party reviews and star ratings — supplements Google, and works even without a Google Business Profile.
AI chatbot
An AI assistant trained on your business that answers visitor questions around the clock.
Newsletter signup
Grow an email list you own — signups become contacts, exportable to any email tool.
Waitlist
Collect interest for a new service or opening — everyone who signs up is a contact you can follow up with.
Callback request
Let customers ask for a call back at a time that suits them — you're notified instantly.
Quote request
Structured quote and estimate requests that land on the customer's contact — no lost leads.
Event RSVP
Let people RSVP to events and classes; attendees become contacts, grouped by event.
Feedback & NPS
Collect post-service feedback and satisfaction scores tied to each customer.
Job application
Take job applications on your own site — applicants and resumes in one place.
Referral capture
Let happy customers refer friends — captured as contacts so you can reward and follow up.
Gift card interest
Capture gift-card interest and follow up to close the sale.
Support request
A simple support inbox for existing customers, tied to their contact history.
Business hours
Keep your hours (and an open/closed status) accurate everywhere from one place.
Announcement banner
Flip on a site-wide banner for promos or notices, any time, no developer needed.
FAQ
A maintainable FAQ the site renders — and the chatbot can draw on.
Service area
Publish the areas you serve so customers instantly know if you cover them.
Menu / services list
Keep your services or menu (and prices) current from one place.
Most come with any hosted site. Scheduling and growth tools — booking, quotes, referrals, RSVPs, support — unlock on Site+ ($149/mo and up); the AI chatbot is our top tier. Whatever you turn on, the data is yours to export any time.
Where most projects land
Anchors, not boxes. Your real number comes from the wizard.
Brochure, portfolio, lead-gen sites.
Fast, well-built sites that load instantly, rank well, and don't need a CMS unless you want one. Includes copy support, light SEO, analytics, and a CMS option for content-heavy builds.
- $4k–$7k1–5 page marketing site, copy ready, no CMS.
- $7k–$12k6–15 pages, light CMS for blog or services, copy polish.
- $12k–$20kLarger content site, full CMS, custom integrations, content writing support.
Sell products, subscriptions, or memberships.
Stripe-first builds. Headless commerce where it makes sense; lighter setups when it doesn't. Includes checkout, post-purchase flows, email automation hooks, and analytics.
- $8k–$15kSmall catalog, simple checkout, Stripe + email integrations.
- $15k–$30kLarger catalog, subscriptions or memberships, custom checkout flows.
- $30k+Multi-region, B2B portals, custom fulfillment integrations.
Your site exists — but it shouldn't.
Same content, better site. We audit what's converting, keep what works, and rebuild what doesn't. Most redesigns also include performance, accessibility, and SEO cleanup.
- $5k–$10kSame scope, modern stack, better performance.
- $10k–$18kReworked IA, new design system, content migration.
Rank better without a rebuild.
Technical SEO audit, on-page fixes, content strategy, and local SEO for service businesses. Project-based; retainer optional.
- $2.5k–$5kAudit + on-page fixes + local SEO setup.
- $5k–$12kAudit + content strategy + 90 days of execution.
Custom apps start at $15,000.
Web apps, mobile apps, internal tools, and multi-tenant platforms are scoped per project. Every app is different enough that band pricing would be dishonest — the wizard gives you a range, and a kickoff call locks in the real number.
- $15k–$30kSingle-purpose web app: auth, a few data models, payments and billing, transactional email.
- $30k–$75kMulti-tenant SaaS, native mobile, or web app with substantial third-party integrations.
- $75k+Platforms spanning web + mobile, heavy AI pipelines, or multi-engineer multi-month builds.
We've built CombatScore (AI coaching SaaS with multi-tenant billing and mobile apps) in-house, so we quote from direct experience.
What you can count on.
Refunds are phase-gated — you only lose what's been signed off. Every launch carries a 30-day bug warranty. Hosting is month-to-month with a 90-day safety net if you cancel. Full details on /terms.
Phase-gated by sign-off
Each phase you approve becomes non-refundable. Cancel mid-phase and you only pay for what we've done.
- DiscoveryRefundable until you sign off on scope and acceptance criteria.
- DesignRefundable until you approve final designs. Discovery deposit non-refundable.
- BuildRefundable for work not yet started. Approved phases stay non-refundable.
- ReviewNo refund once you've accepted the staging build for review.
- LaunchedProject complete. 30-day launch warranty covers bug fixes; no refund.
30-day launch warranty
30 days of bug fixes from launch. Anything we built that's broken, we fix. New features are out of scope and need a new mini-quote.
Native mobile apps are excluded from the fixed window: App Store and Google Play review timing is outside our control. Defects in what we built still get fixed — we just don't promise a set clock around a store release.
- Bug fixes for anything we built
- Browser / device regressions covered
- New features need a new mini-quote
90-day frozen mirror
Cancel anytime. We keep a frozen mirror of your site and data for 90 days after cancellation. We'll email you at 60, 30, 7, and 1 day before the mirror is purged. Repo transfer or zip export is one click.
- One-click repo transfer or zip export
- Reminder emails at 60, 30, 7, 1 days before purge
- Domain stays with you — we just unlink
Pricing FAQ
- How do I get a real number?
- Walk through the intake wizard — eight quick questions, two minutes. You'll see a price range immediately. After a 15-minute kickoff call we'll lock in a fixed-price quote for your specific scope; once you accept, that number doesn't change unless the scope does.
- Do I get an invoice or a subscription?
- A direct invoice for the build. Typically 50% on kickoff, 50% on delivery. Optional monthly subscriptions exist for managed hosting and SEO Pro — see the section above on what's a subscription vs. what's a retainer.
- Who owns the code when it's done?
- You do, outright, on final payment. Domain, analytics, hosting accounts, code repository — all transferable to your accounts at any time. We even one-click transfer the GitHub repo to your org if you cancel hosting.
- What if my project doesn't fit a typical range?
- That's normal. The ranges below are anchors, not boxes. Run it through the wizard — if it's outside the typical bands we'll say so and write a custom quote within two business days.
- Why don't you show fixed prices?
- Because fixed prices on a marketing page are either too low (we lose money) or too high (you walk away). The wizard does the same scoping math we used to do on a discovery call — instantly, and honestly.